Make Sure You Meet Expectations

This isn’t a blog about performance management systems, that use the expression “meet expectations” to rank how people are doing. But it could be, and I’ll borrow the language for my shortest blog so far!

Having been off work for a while (ages actually), I’ve observed lots of people offering me products and services – personally and professionally. The obvious ones are in the medical profession, but I’ve also engaged with banks, investment companies, retailers, manufacturers, creatives, motor dealers, coaches, plumbers and decorators as I’ve tried to make productive use of the enforced rest. I’ve also had lots of interaction with people professionally. What I’ve noticed is how much my experience has varied. The difference has been dramatic. Some people have been great. Others, err, not so good.

It’s obvious that I have, rightly or wrongly, very clear views on what I expect. I’ve realised that there’s a minimum I expect, from each trade or profession. It’s what my colleague Nick Kemsley @Nick_Kemsley, when referring to HR, calls “the vital basics”. What I’ve actually seen is some really great people exceeding expectations (like decorator Ben @BrushAbove). It’s a two way thing, and those people show me what they want in return. But too many have fallen way short. Shame on them (well, shame on me too for making a couple of poor decisions on who to use!)

But what’s really intriguing is how few concentrate on those “vital basics”. Very few do “just enough”. Maybe I need to reset my expectations, but I’ve been surprised by that. Isn’t meeting expectations the way you build reputation and get work? Meeting expectations should be “standard” and not “#standout”. But, in my experience lately, just doing those basics can make a real impact and make you very different. You don’t need to be a superhero. So find out what your customers expect, as a minimum, and make sure you meet those expectations. Get those “vital basics” right. It might just be enough to make you #standout.


But I Still Hate Algebra

Ok, so I like maths. But I hate algebra. When I was eleven it gave me a mental block, and I needed some additional coaching. It’s a positive story, because I went on to win the school maths prize at thirteen. Yet even now algebra leaves me cold – but strangely I have an odd fascination with equations…

When I was creating Meritology, that fascination had me looking for an equation to calculate value. By “value,”, I mean the specific value people and companies add to their customers, colleagues and communities. Bigger brains than mine have created some brilliant ways to define value. For example, Henley Business School’s own Andrew Kakabadse (Twitter: @Kakabadse) has developed an evidence-based way of defining whether a senior executive is a “value-delivery” leader. His worldwide research, of almost 15,000 boards and top teams, produces a defined success formula. This shows that a senior executive’s value is driven by:

  1. how much employees are engaged, and
  2. to what extent the organisation is aligned

with the strategy that executive creates for the business. I’ll leave Andrew to explain the formula in more detail, and my take is simple – it means that senior directors can create the best business strategy around, but it will fail if there is poor engagement and alignment. By implication, even a reasonable strategy will produce great results, if there is near-perfect engagement and alignment. To prove the point, think of successes like Apple and Amazon, and failures like Phones4U (where suppliers and and stakeholders were very apparently not aligned with strategy).

But is there a more universal equation that can be used to calculate value? Can we develop something simple and straightforward that we can apply to all situations? Research and experience tells me there is definitely a method. And so we have developed a new methodology to define, describe and discuss personal and organisational value. It recognises that calculating value is a science and an art.  It’s part equation, and part perception. There are hard factors and soft factors.  We call it The MERIT Method, and the five factors are:

  • Memory (how people remember you, and what drives their perceptions)
  • Emotion (why they connect to you, and their reaction to what you say and do)
  • Results (what you deliver, and the methods you use)
  • Innovation (where you have increased your value, or solved individual and specific problems)
  • Time (when value is recognised, and how that changes – including the “right time, right place” principle)

It’s a working framework, rather than a static model. And we know that every situation is different, making each factor more, or less, important. The fun comes from thinking about each factor, and what you should be doing to increase your today and tomorrow value – making you and your company #standout.

So that fascination with equations helped me create this new method. But I still hate algebra. Someone I know confesses that she has “a little place in my heart just for simultaneous equations”. Thank goodness for that.  When my son is struggling with his algebra homework, I know who he’s asking for help!


Let Them Eat Cake?

Meritology is always looking for examples of where people add great value to customers. So congratulations to Richoux in St John’s Wood for some #standout service yesterday (it’s a great place for a grown-up lunch, by the way). They proved it’s easy to bring innovation to even the most basic service. Here’s the story.

We’ve been there before, and were confused by the vast array of desserts and pastries on offer. We went for a look, didn’t know what to choose, and ended up saying no. This time, the server brought to our table a wooden tray of various desserts. It was the 2015 version of bringing round the dessert trolley. And, not surprisingly, we both had dessert*.

I have no clue whether the tray is a “corporate” instruction, or the idea of one of their staff. And I don’t really care.  It came across as a simple and smiling way to encourage us to take dessert. Good for us, and good for takings. Last time their approach was to “let them eat cake” (passive). This time, the attitude was to “help them eat cake” (active). Maybe that doesn’t seem like such a big deal, but anything that makes the customer say “wow” has to be a good thing. And it was so simple. And impressive. And memorable….

“Innovation opportunities do not come with the tempest but with the rustling of the breeze.” – Peter Drucker

* And in case you’re interested, I took the perfect apple strudel and my wife had a slice of the fantastic black forest gateaux (very “eighties”!). We’ll be back to try the others…!